22 Lessons Learned: Marketing

Inbound Marketing Advantages

Consumers of today want to be in control in everything they do. They like the speed and convenience offered by the Internet when it comes to finding answers and solutions. They don’t want to be force-fed sales pitches. With about 10 million Google searches monthly, it’s obvious that people want to be independent. By reading online reviews and using social media, they also show that they are receptive to one another’s opinions.

Usual outbound marketing methods imparting one general message to all are now less and less effective. Everyone is throwing marketing emails in the trash, blocking ads on their browsers or not paying attention to commercials. On the other hand, inbound marketing offers results that are more targeted and tangible.

Less Cost

If you have money to burn, you can go with outbound marketing. But all those TV commercials, billboards, and print ads can get very costly, and there can be no guarantees when it comes to your ROI. When you buy enough ads and launch enough campaigns, you will surely grab attention. But whether that attention comes from your intended audience or not, is a different story.

On the other hand, inbound marketing calls for smart and lean thinking that allows you to gain customers without using brute force. Rather than simply delivering a message, it is educational to your readers. It doesn’t matter if you have a small marketing budget or you’re looking to cut costs. Your costs will still be considerably lower compared to an equivalent outbound campaign. In fact, you can even start your inbound campaign almost for free with all the open-source platforms available out there.

Facebook and Twitter are two perfect examples, and for your blogging and SEO needs, WordPress is also free. Marketing software companies also provide free versions of their products, which come in handy for those who are just starting out. When you have all the tools you need for free or almost-free, it’s not hard to see why inbound marketing is the better option.

Greater ROI

Because it is less expensive, you automatically have better ROI opportunities with inbound marketing, but that’s hardly where it ends. After obtaining information from your readers and prospects, you will be able to make better decisions, such as which activities you should be spending more or less time on.

An inbound data campaign will be an effective way to crunch your numbers and enhance your efforts. From the time people land on your website up to the moment of conversion, you can see and analyze each and every step of your campaign.

You can see the reactions of your audience with each part of your consumer journey, and the best part is, you can experiment on various methods so you can actually see which one works best.

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