Marriott Worldwide Introduces Journey Media Network, Driven by Yahoo
Marriott debuts the hospitality industry’s very first world-wide omnichannel media community, enabling advertisers to provide curated encounters to thousands and thousands of tourists
BETHESDA, Md., May possibly 16, 2022 /PRNewswire/ — Marriott International, Inc., right now declared the launch of the Marriott Media Network, an omnichannel cross-platform promoting option for brand name advertisers, enabling curated content experiences and offerings to visitors all over their vacation journey. To energy its community of owned channels, Marriott is completely collaborating with Yahoo, an business-major unified stack advertising and marketing platform.
The Marriott Media Community in the beginning will provide manufacturer advertisers exposure to tourists in the U.S. and Canada, eventually expanding to tourists globally which includes all the additional than 164 million associates in Marriott Bonvoy, the firm’s award-profitable journey program. The community is predicted to function premium inventory spanning its owned channels which include display, mobile, video, e-mail and electronic out-of-property (in-area tv and digital screens) when fully deployed. For manufacturer advertisers, the Marriott Media Network will supply an unparalleled mixture of scale and personalized media to an viewers of in-demand, high-intent tourists.
For vacationers, tailored manufacturer activities will travel smarter purchase choices and a much more fulfilling travel knowledge. The Marriott Media Community will present vacationers with applicable products and services throughout their travel journey, which include throughout their route of invest in, pre-arrival and all through their remain. Marriott’s viewers has intent, and tourists will be in the ideal way of thinking when getting these choices.
“We are thrilled to launch the Marriott Media Network, which will permit advertisers to create curated written content that aligns with the 30 makes in our portfolio,” said Chris Norton, Senior Vice President of Internet marketing Channels & Optimization, Marriott Global. “The Marriott Media Network will foster connections as a result of our owned channels with company, producing a broader and more satisfying journey expertise.”
Marriott’s media partnership with Yahoo spans provide and need with Yahoo SSP serving as the special accessibility level for activating the Marriott Media Network supply. In addition, the international Yahoo ad product sales group will guide demand technology and product sales across Marriott’s paid media and the Marriott Media Community, leveraging Yahoo’s expanded Need Aspect Platform.
“We are excited to function with Marriott Global in driving meaningful development by way of sector innovation,” said Iván Markman, Main Enterprise Officer, Yahoo. “As media networks develop into progressively crucial, we are well-positioned to collaborate with Marriott to ability the hospitality industry’s first media community with an stop-to-close demand and supply alternative for the cookieless globe.”
The special featuring is a single of Yahoo’s strategic complete-stack collaborations, highlighting Yahoo’s unique capability to assist advertisers and publishers in unlocking the full value of their content material, audiences, and promoting. Yahoo offers equally get- and sell-facet capabilities as properly as an exchange – all tightly integrated to operate much better alongside one another. The Marriott Media Community will assistance open up revolutionary alternatives to link and personalize ad encounters throughout paid out and owned media channels.
About Marriott Global
Marriott Worldwide, Inc. (NASDAQ: MAR) is based mostly in Bethesda, Maryland, Usa, and encompasses a portfolio of around 8,000 attributes below 30 top models spanning 139 nations around the world and territories. Marriott operates and franchises lodges and licenses trip possession resorts all all over the planet. The corporation provides Marriott Bonvoy®, its hugely-awarded vacation application. For much more data, make sure you pay a visit to our web page at www.marriott.com, and for the hottest company information, check out www.marriottnewscenter.com. In addition, join with us on Fb and @MarriottIntl on Twitter and Instagram.
Yahoo is a worldwide media and tech corporation that reaches approximately 900 million individuals around the planet, bringing them closer to finance, sporting activities, purchasing, gaming and news—with the trustworthy merchandise, articles and tech that fuel their working day. For partners, we present a total-stack system for businesses to amplify growth and drive more meaningful connections across marketing, lookup and media. To study much more, you should take a look at yahooinc.com.
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Resource Marriott Worldwide, Inc.