American Specific Journey President Talks About the Write-up-Pandemic Vacation Boom
Audrey Hendley at a 2019 party in New York.
Getty Images for American Categorical
Text size
Audrey Hendley, as the president of American Specific Travel, is attuned to how visits have progressed in new many years and what vacationers are seeking on all those getaways.
The firm is a single of the biggest vacation and way of living networks in the world and spans 7,000 travel consultants in 23 countries. Its global footprint includes 1,400 lounges in 140 nations and extra than 1,500 properties in its selection of Wonderful Inns + Resorts.
Business enterprise at American Categorical Journey is bouncing back again from the pandemic slump: In the second quarter of this 12 months, bookings via the community throughout 138 million American Specific playing cards that are at present in use reached pre-Covid ranges.
Hendley, who lives in Westchester, New York, speaks to Penta about the most in-desire travel locations, the new motion of traveling with a purpose, and her top advice for maximizing any vacation.
Penta: What are some travel developments you are observing this yr?
Audrey Hendley: We have viewed a noteworthy shift in people’s pursuits driving travel conclusions. Vacationers are booking “set-jetting” outings that are influenced by displays like The White Lotus and Emily in Paris for the reason that they are ever more impressed by pop society.
Foods also carries on to affect reserving choices, with individuals constructing overall journeys around reservations at amazing places to eat like Noma in Copenhagen or blocking off afternoons to do a taco tour in Mexico Town. Vacation has come to be a lot less about the “where” and more about the “why.”
Which destinations are the most popular and what is up and coming?
We place out a Trending Places checklist each and every 12 months that highlights the spots our card customers are touring to 2023 is a blend of perennial favorites like Paris and the Florida Vital, and some lesser-recognised destinations like Woodstock, Vermont, and Montenegro. When men and women are nevertheless revisiting the cities they really like, we are also looking at an improve in journeys to destinations that are off the crushed route. And as borders have opened post-pandemic, we’re seeing extra trips being booked to locations like Asia and Australia.
How do you think the rising price tag of journey will affect conclusions in 2023?
Our 2023 World-wide Journey Trends Report found that 80% of tourists would alternatively get a dream getaway than acquire a new luxurious product. Our values have fundamentally shifted because the pandemic, and now, people today want which means in every thing they do—travel involved. They’re more purposeful.
Pre-pandemic, vacation was about examining off a checklist of locations you wished to see. Now, it is about definitely checking out and viewing a put in depth. Travelers will go to much less spots but see far more in which they do go. And they are eager to commit on activities and memories—what greater way to produce those people points than journey?
How are young generations shepherding the travel developments that we are viewing these days?
As they carry on to get independence and economic liberty, millennial and Gen Z tourists are putting their stamp on modern day vacation traits. They want activities, specially types that appear fantastic in photographs on social media. We are also viewing that they are extremely mindful of the impact their excursions have on the natural environment and the communities they go to. They are pushing the sector to be far more purposeful—they want motels that prioritize sustainability, help neighborhood economies by using locals, and price inclusion and range.
Can you talk to the hallmark of a terrific resort and a great lodge stay?
It is a property that knows you when you’re there. The employees addresses you by name and can make you feel at dwelling. They offer you extraordinary services, a luxury which is calm and infuses your keep with individual touches. I was in Paris on a the latest function excursion, for illustration, and stayed at the Maison Delano, one particular of the most recent attributes in the city. I walked into my area and identified a charger that labored in France waiting around for me as a welcome gift. It was these types of a basic gesture but intended so considerably on a function journey.
The Centurion Lounge Community has been regarded as one particular of the most magnificent airport lounge experiences. What sets it aside from other airport lounges?
I assume it’s the excellent of the product. We consider to provide elevated meals and local flavors. The lounge at San Francisco Airport, for example, characteristics wines from close by Napa Valley, and in Seattle, home to a big coffee society, we have a coffee and espresso bar. With delicacies, we try out to use cooks from that spot to make menus, and they are all unique by area. We also test to use as quite a few neighborhood producers as possible.
In addition, we offer you substantial-contact solutions like chair massages and manicures in some lounges.
As a globetrotter on your own, what are some of your greatest journey strategies?
I like to vacation like a area, primarily to touristy destinations. I normally glance for the little stores and restaurants that give me the correct flavor of a place relatively than the significant names in which all the travelers go.
I also get pleasure from traveling to common destinations for the duration of the so-known as off-peak time. I was in Venice [Italy] in February wherever the climate was wonderful, and there weren’t practically as quite a few crowds as there are all through the summer season.
On company visits, I appreciate carving out some private time to balance the intensity of very long workdays. I also start off the working day with some variety of exercising no matter whether it is a run or jog—this also presents me an chance to see the spot.
This job interview has been edited for duration and clarity.